EbeneInfo – AU – Uber names R / GA a globally recognized social agency


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Uber has named R / GA the Global Social Agency of Record, with R / GA Sydney leading work on APAC operations Work in the area will focus on promoting the brand through social and digital channels

R / GA’s remit extends to both Uber and Uber Eats ridesharing, providing data-driven creative programs and community management

The agency has been tasked with improving the effectiveness of Uber’s overall digital and social marketing, and positioning Uber as the premier service in every city it operates in

In Australia, R / GA will partner with Special Group and MediaCom Towards the end of 2019, Hello Social was brought into an integrated social media account for Uber, Mumbrella asked the agency for a comment

Victoria Curro, Managing Director of R / GA Sydney, commented: « R / GA Sydney is very excited to partner with Uber. We are leveraging our unique talent mix locally and globally and look forward to creating an innovative collaboration together »

Travis Freeman, Uber’s director of global media and social networks, said of the worldwide appointment, “Over the past year we have been focused on keeping our cities moving and helping those who need them most now that they are As we slowly enter a new phase, we need a partner to help us recover cities. R / GA not only has a proven track record on a global scale, but their team also reflects the diversity of our drivers, eaters and breadwinners ”

Zoe Wilkinson is a reporter at Mumbrella Zoe graduated from UNSW, where she completed a dual Bachelor of Commerce and a Bachelor of Media with a focus on marketing and public relations. She interned at Ten, News Xtend and Seven

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R / GA Los Angeles, Uber Technologies Inc, Marketing, Social Media

EbeneInfo – AU – Uber names R / GA the globally recognized social agency
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Source: https://mumbrella.com.au/uber-names-r-ga-global-social-agency-of-record-664068

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