EbeneInfo – CA – Leeds United teams up with Jay-Z’s Roc Nation

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Leeds United join Manchester City midfielder Kevin De Bruyne and Manchester United striker Marcus Rashford on Roc Nation roster, along with Rihanna, Alicia Keys and DJ Khaled; Roc Nation aims to « support the growth of the Leeds United brand in key US and Asian markets »

Leeds United marked their return to the Premier League by signing a partnership with Roc Nation – an entertainment agency founded by rapper Jay-Z

After 16 years outside England’s top flight, the Elland Road club have struck a deal with the leading music and sports agency, joining global music superstars Rihanna, Alicia Keys and DJ Khaled

Roc Nation also has Manchester City midfielder Kevin De Bruyne and Manchester United striker Marcus Rashford in their roster

𝑷𝒂𝒗𝒊𝒏𝒈 𝒕𝒉𝒆 𝑾𝒂𝒚 🎨 This mural by @ akse_p19 features club legends Albert Johanneson & Lucas Radebe, with current local player @kalvinphillips at the heart of the wall @RocNation #LUFCxROC picTwittercom / QaxdapqGHW

The partnership was unveiled on Saturday in the form of a mural depicting local Leeds and England midfielder Kalvin Phillips, alongside club legends Lucas Radebe and Albert Johanneson, in the city center from Leeds

The mural, painted by street artist Akse P19 – who recently painted a Rashford mural in Manchester – « proudly pays homage to the club’s diverse heritage » as well as that of the Roc minority Nation

Leeds Director of Football Victor Orta told Sky Sports News: « Roc Nation is a global brand and has global marketing with its strength in the US and now us here

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« By associating with them we feel that we are growing up I feel really happy because now we are showing our ambition in every way, both on and off the pitch

« The mural is a representation of our soul because Kalvin Phillips is at the heart of many things that have been happening with us over the past three years

« For us he is really important He is the symbol of our club and obviously of the city I feel really proud »

Roc Nation affirms its aim to « support the growth of the Leeds United brand in key markets of the US and Asia », and has been impressed by the club’s ambition

Kelly Hogarth, vice president of strategic marketing and communications at Roc Nation, told Sky Sports News: « This is the first Premier League partnership Roc Nation has launched Obviously we are a huge entertainment company and we saw great potential for collaboration with the club

« We had a few approaches from different clubs to work together and collaborate, but I think there was a real defined strategic vision of the Leeds property that we really got into and there was a real defined plan to succeed

« We were looking for a partner who wanted to challenge the norm, try new things, experiment and speak differently to their fan base It was a great opportunity and the whole agency is thrilled »

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Leeds United, Jay-Z, Premier League, Roc Nation, Kalvin Phillips

EbeneInfo – CA – Leeds United partners with Jay-Z’s Roc Nation

Source: https://www.skysports.com/football/news/11715/12139369/leeds-united-partner-with-jay-zs-roc-nation

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