EbeneInfo – GB – ATP inks long-term extension with French fashion giant Lacoste – EssentiallySports


The French sportswear giant Lacoste has renewed its partnership with ATP, the first governing body of men’s tennis

Thanks to the extension of its multi-year partnership, Lacoste would continue to be the official outfitter and shoe for ATP Tour events

The sportswear major will therefore be the official clothing and footwear supplier for the ATP Tour until 2023, in accordance with the new agreement

This long-standing partnership was due to be renewed after the ATP Finals event underway at the O2 Arena in London

« We are proud to extend ATP’s long-term relationship with Lacoste, which is now in its 19th year, » said Massimo Calvelli, CEO of ATP

And, as part of the deal, the sportswear company would also continue to supply outfits for ATP staff

… Lacoste has huge crossover appeal and is a perfect fit for ATP and our vision of sport

“At Lacoste, elegance is more than just a story of style on and off the court…

… it is a state of mind that we have shared with ATP for 19 years now and that we are proud to perpetuate today with the renewal of our contract ”, declared Thierry Guibert, CEO of Lacoste

The fashion brand is known by its crocodile logo and has been in vogue for years

Over the years, some of the biggest stars in the game have sported the fashion label and improved brand visibility

Lacoste, Association des Professionnels du Tennis, ATP Tour, Tennis, Nitto ATP Finals

EbeneInfo – GB – ATP inks Long term extension with French fashion giant Lacoste – EssentiallySports
Associated title :
ATP and Lacoste extend the partnership
Long-term extension of ATP inks with French fashion giant Lacoste
ATP, Lacoste enlarge, extend the partnership

Source: https://www.essentiallysports.com/atp-tennis-news-inks-long-term-extension-with-french-fashion-giant-lacoste/

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