EbeneInfo – GB – Irish designer Simone Rocha is the next employee at H&M BILDdh


Simone Rocha creates a collaboration with H&M and it sounds like everything you could want from a collaboration with Simone Rocha x H&M

The project coincides with the 10th anniversary of Simone Rocha Available online and in stores worldwide by March

The Irish designer, who is the first Irish designer to work with the high street brand Scandi, has created a collection that includes not only women’s, but also men’s, children’s and beauty clothing, according to American Vogue it will too give a « pink stain pot » to dab lips and cheeks

The collection will revisit its 10 year archive and contain all of its trademarks Think pearls, broderie anglaise, bows, tulle, headbands and their best-selling earrings, aran knitwear and pearls. The collection includes sustainably sourced materials like organic cotton, recycled polyester and a new compostable yarn

« It’s been 10 years since I started, so it was nice to take a look back at the archive. It was important to pick out crucial moments that you could recognize as my codes to share my identity » Rocha told Vogue

« The H&M collection is an exploration of my existing work, » she told British Vogue. « I took characters and defining moments from different seasons and put them all together to create a new story »

Campaign directed by Tyler Mitchell will feature Normal People’s Daisy Edgar-Jones having documentary chats with Adwoa and Kesawa Aboah directed by Simone’s partner Eion McLaughlin

« The collection is not just a new edition, it takes things and reinterprets them for today and today, » says Rocha. « I understand that my clothes could be intimidating – too feminine or too elegant – so hopefully there are special pieces and daywear for everyone ”

H&M, Simone Rocha, VIP Style Award for the Irish favorite designer Adwoa Aboah

EbeneInfo – GB – Irish designer Simone Rocha is the next employee of H&M | IMAGE ie

Source: https://www.image.ie/fashion/irish-designer-simone-rocha-is-hms-next-collaborator-229242

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