FlachInfo – CA – Montreal Impact changes the name to CF Montreal

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Daniel J Rowe
CTV News Montreal Digital Reporter

@ DanielJRowe42
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The Montreal Impact is now broadcast by the Club de Foot Montreal as the MLS team seeks to expand its appeal SOURCE: CFM

MONTREAL –
Those who have had the Montreal Impact logo tattooed on their bodies now have to consider adding the team’s new brand for consistency, as the team has announced that it is now for the upcoming season from Club de Foot Montreal (CF MTL) is offered

The Major League Soccer team announced their new brand on Thursday after months of rebranding rumors

« Football is more established than ever in Montreal, and its history, which lasted well into the late 19th century Dating back to the century, evolves with this announcement We wanted to connect our identity even more closely to that of our city. We were inspired by Montréal and its supporters to create this local brand image of Montrealers in Montreal to declare that we will stay here ”, said Justin Kingsley, the club’s co-creative

Radio Canada announced in December that the team would change their name to Montreal FC, adding to the ire of a number of groups from Parti Quebecois politicians to the club’s ultra fans

New team president Kevin Gilmore has pushed for a modernization.He previously said the Impact should behave like football clubs in the big market – the kind of clubs that often have much simpler names

The Montreal Impact Ultras have started a petition to stop any talk of name change and about 2000 online signatures collected for changesorg

The Association of Supporters said the name’s 28-year history dates back to the days of the North American Soccer League in Montreal

« During this time, the name was loved by Impact fans and is an important part of our identity, » said a statement from the association. « The Association des Supporters sees no justification for changing our beloved name, especially as a marketing decision that goes without Consultation with the most important element of the club, its fans, has been taken!  »

« I understand how you feel. I love the impact, » he said. « But the reality is this: in order to have an effect, we have to adjust the effect »

The Montreal Impact is now broadcast by the Club de Foot Montreal as the MLS team seeks to expand its appeal SOURCE: CFM

FILE: Montreal Impact fans greet their squad on the Montreal field before Major League Soccer on Saturday, Jan. The Canadian Press / Peter McCabe

competes against Toronto FC at the Olympic Stadium in Montreal, Quebec

Montreal Impact

level info – CA – Montreal Impact changes the name to CF Montreal
Related title :
Change name from Montreal Impact to CF Montreal
Montreal Impact Rebrands gets a new name: Club de Foot Montréal

Source: https://montreal.ctvnews.ca/montreal-impact-change-name-to-cf-montreal-1.5266668

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