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PUREGYM was slammed for ‘extreme bad taste’ after launching a workout to ‘celebrate’ Black History Month – boasting « slavery was hard and so is this ».
The chain’s Luton and Dunstable branch sparked a flood of outrage after using the forced trafficking of millions of Africans to promote the routine, which it named ‘12 Years Of Slave’.
The workout, which featured 12 different exercises including box jumps, burpees and push ups, has since been taken down from the gym’s Facebook page.
The post read: « Entitled ’12 years of Slave’ (after the epic movie) this is our workout of the month designed by @mattsimpt to celebrate black history month.
« Slavery was hard and so is this. The twist to this is one rep of your first exercise, two of the second but before you move on to the third exercise which is also three reps you mist start at the beginning to move on. »
Users were left horrified by the post, urging the gym to take it down immediately.
One person commented: « Wow, just wow. I’m gobsmacked that someone thought this was okay to post Pure Gym hope you’ve seen and are taking appropriate action against this. »
Another wrote: « I don’t even know where to start on this one. Wrong, insensitive and horrendous on all levels. You have no idea what Black History Month actually represents. You should be ashamed. »
PureGym has since apologised for the post, explaining their gym’s social media pages are run locally.
A spokesperson for PureGym told The Sun Online: “PureGym apologises unreservedly for a post made today by our gym in Luton.
« This post is wholly unacceptable, was not approved or endorsed by the company and was removed as soon as it was brought to our attention. Each of our 271 gyms has its own social media channels which are run locally.
« We take this matter extremely seriously and are urgently investigating how and why this post was made.”
The trainer who designed the routine – Assistant Manager of Luton’s PureGym branch, Matt Simpson – later defended it on Twitter.
Responding to someone who had called it an « interesting approach to Black History Month, » he wrote: « What’s so interesting about it?
« I’ve merely taken the name of an Oscar winning film and given it to a workout having the number of exercise coincide with the number in the title. »
Black History Month takes place every October to commemorate the history and achievements of the black community.
From around the year 1500, millions of African people were taken into slavery and transported across the Atlantic to provide cheap labour for the colonies in America and the West Indies.
Another third died on the plantations within a few months of arriving, because of new tropical diseases. Others died from sheer hard work.
Slaves were regarded as the property of their white owners and had no rights. The way they were treated was appalling.
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PureGym, Exercise, PureGym Luton and Dunstable, African-American history, Black History Month, 12 Years a Slave
Actu monde – GB – Fury at PureGym’s ’12 Years Of Slave’ workout to ‘celebrate’ black history
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