News – AU – Air Wick’s Botanica announces partnership with WWF Australia


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Air Wick’s Botanic and the World Wide Fund for Nature Australia (WWF Australia), in collaboration with the Australian Seed Bank Partnership, have announced a three-year partnership to launch the Rare Bloom project

In response to threats to Australia’s native wildflowers, including drought and bushfires, the Rare Bloom project seeks to conserve Australia’s biodiversity through a mix of proactive seed collection, germination attempts and propagation.The project will house 120 threatened plant species seeds in long term conservation seeds

To mark the start of The Rare Bloom Project, a new TVC was broadcast nationwide by Air Wick over the weekend. The campaign launched by Host / Havas tells the story of Botanica by Air Wick with the aim of connecting people with nature and for the To help protect Australia’s endangered native wildflowers

Botanica by Air Wick is a fragrance collection by Reckitt Benckisers Air Wick with environmentally conscious packaging and exotic natural ingredients

Saurabh Jain, Marketing Director of RB Hygiene ANZ, said: “We can take steps to protect Australia’s endangered blossoms and thus enhance our beautiful and unique biodiversity. Through this partnership with WWF-Australia, we are proud to be part of To collaborate with seed scientists and conservation experts from the Australian Seed Bank Partnership on research and germination programs that will support Australia’s endangered native wildflowers for the benefit of future generations ”

Damian Wrigley, National Coordinator for the Australian Seed Bank Partnership, added, “We are delighted to be working with Air Wick’s Botanica and WWF-Australia to conserve some of Australia’s rarest and most endangered wildflowers”

Anna Macdonald is editorial assistant at Mumbrella. She started as a researcher for Mumbrella in October 2019. Pro Anna graduated from the Australian National University in 2018 with a Bachelor of Arts and a Bachelor of Law (Hons)

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Air Wick, Global Nature Fund, Australia

News – AU – Air Wick’s Botanica announces partnership with WWF Australia
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Botanica by Air Wick Announces Partnership with known to WWF Australia
Botanic from Air Wick starts the Rare Bloom project with WWF
Botanica from Air Wick starts the Rare Bloom project