By taking a stake in Airtrade, Dutch airline KLM wants to become a “leading tour operator” in the Netherlands and Belgium
According to KLM Netherlands director Harm Kreulen, the tourism market is likely to recover from the corona crisis faster than the business travel market That’s why he sees opportunities by offering a real vacation, says the leader in an interview with Luchtvaartnieuwsnl
According to him, KLM is already working with various tour operators who buy seats on KLM flights KLM will therefore now also compete with them “They were already able to get used to the idea when we launched the Package Deals”, emphasizes the director.
With these packages, people can combine a KLM flight with a hotel reservation or a rental car This service has been organized by Airtrade since 2014, market leader in the field of issuing and processing airline tickets for the travel industry.
KLM has now decided to take a “strategic interest” in Airtrade, which will give the company a partial stake This would allow KLM to better control the development of the technology behind the Package Deals, among others. The exact amount that KLM will invest in Airtrade has not been disclosed Airtrade will continue to operate independently, with its own management Nothing will therefore change for other travel agencies that use the company’s services.
Thousands of jobs have already been cut at KLM due to the health crisis The Franco-Dutch company Air France-KLM suffered a loss of more than 7 billion euros last year, she announced last week CEO Ben Smith on the worst crisis in aviation history The Dutch and French governments have already released billions of euros in state aid for the company, but more money will likely be needed Discussions are still ongoing on this subject
KLM, Tour operator, Tourism, Kingdom of the Netherlands, Belgium, Air France – KLM
News – FR – KLM wants to become a tour operator, including in Belgium
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– KLM wants to become a “Leading tour operator” in the Netherlands
– KLM wants to become a tour operator, including included in Belgium