News – EN – LVMH acquires 50% of rapper Jay-Z’s champagne brand

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Challenges

Finance and Markets

By

Reuters

the 22nd022021 at 2:22 pm

1 min read

PARIS (Reuters) – Moët Hennessy, a division of the LVMH group, on Monday confirmed the signing of a partnership with American rapper Jay-Z through the acquisition of 50% of his champagne brand Armand de Brignac

“I am proud to welcome the Arnault family among us through this partnership which began with Alexandre Arnault and continued with his father Bernard Arnault and Philippe Schaus, at my home in Los Angeles”, Shawn Jay-Z Carter said in a statement

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LVMH, Jay-Z, Champagne, Armand de Brignac, Moët & Chandon, Hennessy

News – EN – LVMH acquires 50% of the champagne brand of rapper Jay-Z
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Source: https://www.challenges.fr/finance-et-marche/lvmh-rachete-50-de-la-marque-de-champagne-du-rappeur-jay-z_752256