News – FR – Champagne: Moët-Hennessy buys 50% of the Armand de Brignac brand, owned by rapper Jay-Z

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Moët Hennessy, world leader in luxury wines and spirits, announces that it has reached an agreement with Shawn Jay-Z Carter, with a stake at 50% in the Armand de Brignac champagne brand

“This agreement reflects a shared vision between Moët Hennessy and Shawn Jay-Z Carter to jointly build the future of this fine, prestigious Champagne brand” ensures LVMH management in a press release

With its differentiating design recognized worldwide, Armand de Brignac has revolutionized its category since 2006 The brand is enjoying worldwide success with a strong presence in North America, Asia and Europe, with more than 500,000 bottles sold in 2019 and a presence in high-end restaurants, nightclubs, trendy bars

“Today, we are very proud to be associated with this brand,” declares Philippe Schaus, Chairman and CEO of Moët Hennessy Our centuries-old experience in Champagne and our international distribution network, associated with the vision of JAY-Z, the strength of the brand and the quality of its prestigious vintages, will allow us to take this brand to new heights through the world”

For his part, Jay-Z said he was “proud to associate the Arnault family with our adventure Our meeting began with Alexandre Arnault, then his father Bernard and continued with Philippe Schaus, at my home in Los Angeles. It’s a strategic alliance that has always seemed obvious to me”

This agreement includes a 50% stake in Armand de Brignac by Moët Hennessy as well as the takeover of global distribution

The Cattier house, which produces champagne in Chigny-les-Roses, remains in the process of the production part

“We are entering into this agreement on an equal footing with JAY-Z and his family, and with the firm conviction that – with the Champagne brand Armand de Brignac – we are only at the beginning of a wonderful story ”, concludes Philippe Schaus

LVMH, Champagne, Armand de Brignac, Jay-Z, Moët & Chandon, Hennessy

News – FR – Champagne: Moët-Hennessy buys 50% of the Armand de Brignac brand, owned by rapper Jay-Z
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Source: https://www.lunion.fr/id235199/article/2021-02-22/champagne-moet-hennessy-et-jay-z-sassocient-autour-de-la-marque-armand-de