News – PH – How to Make 2021 Your Best Social Media Year Ever


Social media often becomes something we add to our business when we have the time let’s be more focused on our strategy instead, here’s where to start and how to keep it consistent year round and at the same time increase your range

Are you working on your social media schedule for 2021? I was honored to be a virtual speaker at Inman Connect, where I gave a presentation on putting your social media plan together for 2021, whether you are a real estate agent or a broker that is your social media this year – Want to improve the game – I know my presentation will make you get a lot out of this article

Social media often becomes that “bolt on” that we add to our business when we have the time Let’s be more focused on our strategy instead! Here you start

Start with a time block of 10-15 minutes a day to “Focus 5Scroll through your feed and connect with at least five people Don’t be a drive-by liker Take a few minutes to be around others Like to comment on and interact with them These steps are so important because every platform has an algorithm, what we see depends on what we are dealing with on the platform

If you want to increase engagement, spend as much time posting as you would with others. Even if you comment – leave meaningful comments A meaningful comment consists of at least four words So instead of “Congratulations!” say “Congratulations Laura, I’m so happy for you!”

Take 30-60 minutes of your time for the coming week. What’s next week? We don’t want to stop and forget about it, but it’s important to plan ahead

Plan two to four hours every month to spend on your content (videos, graphics, etc.) and plan a day or two per year to evaluate your plan from the previous year and create your new plan for the year ahead

Just say no to generic content in 2021! Remember, the best content you can post is the content you create in your voice

What is column content? The content of the column may require time, money and resources There is valuable information in your voice (with your opinion) It’s not canned, boring, or automated! For example, videos, Facebook Lives, podcasts or blog content can be recorded

I recommend deciding what type of content to consistently create, once or twice a month, pick a day to post and add it to your calendar, batch create your content once a month – plan one day a month to create this content

Although you are most likely part of a brand with your office or franchise, you are also your own brand

Here are three questions to ask yourself in order to find your voice for your content:

These questions will help you with your content, social media, and all of your marketing Remember, we can’t be everything to everyone Lean on who you are and don’t be vanilla!

Next, determine your distribution plan for your pillar content, as well as the type of content for the rest of your social media posts

If you want to post a video once a week, think about how to reuse it

In the example above, you can see how to record a video and convert it into multiple posts

Check out your Facebook, Instagram and YouTube analyzes at least once or twice a year. Think about what content works on which platform. Check which posts have received the highest reach, views and engagement

Did certain content perform better on one platform than on another? Only by looking at the analysis and data can we get an accurate picture of what is working and what is resonating with our audience

Remember that people do business with people they know, like, trust, and relate to This is the real estate agent and broker social media business reason

Katie Lance is the author of #GetSocialSmart and the founder and CEO of Katie Lance Consulting, a social media strategy firm and founder of the #GetSocialSmart Academy.She has been recognized by Inman News as one of the 100 Most Influential People in Real Estate and is a keynote speaker to many Industry Events Katie is also the author of the bestselling book #GetSocialSmart

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Social Media, 2021

News – PH – How to make 2021 your best social media year ever
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