News – PH – Korean and US. Content dominates streaming consumption in Southeast Asia


The consumption of South Korean content now exceeds the time in which U is viewedS- Content created on streaming platforms in three key markets in Southeast Asia According to a newly published report, it now accounts for more than a third of the viewing time in this region

The Online Video Consumer Insights of Southeast Asia & Analytics: A definitive study report has been released by consulting firm Media Partners Asia, which relies on passively collected household consumption patterns collected by the insights platform AMPD Research the activities measured in Thailand, Indonesia, Singapore and the Philippines in 2020

In all four countries, Korean content accounted for 34% of streaming viewing time before US Salary at 30% Local content was 13% and Japanese (mostly anime) 9% Korean content is most viewed in Singapore and Indonesia, and North American content is most viewed in the Philippines

Local content has in Indonesia (18%) and Thailand (38%), that of Vidio and Line TV supported, a substantial weight of free-to-air Sinetrons, linear channels and originals shine on Vidio, while Line TV’s romantic dramas and original series are popular In Thailand, Viu’s locally acquired Thai dramas were the main drivers of the ad-supported VOD Consumption WeTV owned by Tencent was successful early on with local originals in Indonesia and Thailand, ”the report reads

It also identifies the expansion through WeTV and iQIYI as an increase in Chinese content consumption. The demand for Chinese content is strongest in Thailand (10%) and Singapore (8%), with an average of 5% of streaming minutes in the four markets

“A steady stream of original and acquired Korean dramas from Netflix and Viu in 2020 has significantly increased the consumption of Korean content in Southeast Asia and further pushed K-dramas into the mainstream online entertainment US content remains strong, largely due to Netflix, while the growing scale of Disney Plus Hotstar in Indonesia has boosted consumption of US content We expect the successful launch in Singapore in the first quarter of 2021 will produce similar results, ”said Dhivya T, analyst at Media Partners Asia

“We anticipate that in 2021 and beyond, more platforms will drive investment in local content, while the Korean content battlefield will continue to be costly, Netflix and Viu appear to be able to invest in Korean content monetize better than most as Netflix benefits from global SVOD leadership in multiple markets ”

Southeast Asia, Thailand, Traveloka, Vietnam, Financial Technology, Financial Services

News – PH – Korean and US. Content dominates streaming consumption in Southeast Asia