News – PH – Why the new Space Jam trailer is so gross


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The trailer for Space Jam: A New Legacy highlights the dark horror that is currently animating too much of Hollywood – and frankly too much of capitalism

The upcoming film, a sequel to the mediocre 1996 film “Michael Jordan and the Looney Tunes Characters Are Playing Basketball” that is loved by some (for some reason), stars LeBron James in the Looney Tune world , in which he becomes an animated film. To save his son, who was kidnapped by the ruler of the so-called “Serververse”, the superstar has to win a game of basketball against the “Goon Squad”. “James’ teammates are of course the Looney Tunes

But what’s important about Space Jam 2 isn’t trying to ripple the premise of the first movie. No, what’s important is what’s in the server verse. At the beginning of the trailer, as James flies through the server verse, he passes two Planets marked with visual iconography that make it clear that they represent Game of Thrones and The Wizard of Oz, two properties owned by WarnerMedia, the parent company of Warner Bros., which produces Space Jam: A New Legacy The Game of Thrones planet even has the helpful name “Game of Thrones” ”

But that brief moment has nothing to do with what is presumably teasing the climax of the film, when various representatives from WarnerMedia’s many corporate subsidiaries show up for the big game The Iron Giant, King Kong and Fred Flintstone all show up, and eagle-eye viewers got a glimpse of everyone from the mocking droogs of A Clockwork Orange to Danny DeVitos and Burgess Meredith’s shots of Batman villain The Penguin among the game’s viewers (There are far more Easter eggs that trailer sleuths picked up, but these are the ones here listed are a representative example)

Such a large and random number of characters you may already be familiar with can feel like a huge corporation is simply vomiting up every single chunk of intellectual property it’s ever devoured, but when you look at other great movies who’ve been doing something similar in the past few years – Warner Bros. in particularDisney’s Ready Player One and Ralph Breaks the Internet – what seems to be happening with Space Jam 2 is much harder to separate from the tendency for the richest of the rich to have to show off all of their toys in the hope that the Viewers are impressed

If you grew up in a town or neighborhood like the one I grew up in – small and in a monastery – you probably knew a person or two who were doing well and flaunted it by doing something In my town there were usually guns or cars, but you can easily imagine rich people buying a lot of art, for example.The impulse to collect could start as an appreciation, love for antique guns or cool cars or avant-garde sculpture.But it’s that simple for that impulse to only care about property, to have something that no one else can

I’m not getting off the hook in this regard.I have spent much of my adulthood putting together a Blu-Ray collection that may be a little too thorough and increasingly filled with movies that I haven’t seen but that I have for vague status reasons I like to have beautiful things on my shelf. Showing beautiful things is a human impulse on a deep level

But forgiving giant corporations for behavior that we might excuse a single person is rarely a good idea.Movies like Space Jam: A New Legacy only seem to exist to show all of the company’s films and TV shows, that produces them, and often cheapening the story to get more cameos

From a marketing perspective, it makes sense that Space Jam: A New Legacy includes every WarnerMedia character known to mankind, after all, the film will debut in theaters and on the company’s flagship streaming service, HBO Max, at the same time If you’re really looking forward to seeing Game of Thrones after the logo flew by on a planet in Space Jam 2, it will be right there wait to stream the movie shouldn’t always debut on HBO Max, but it should always come at a time when the studio it comes from would be trying to attract new subscribers to its streaming service. What could be better than promoting all of its many qualities in a single film?

After all, so many conglomerate-owned streaming services competed based on their extensive catalogs of titles and characters you might already know when HBO Max launched its launch with the slogan, “Where Bada Meets Bing Meets Bang ” announced Meanwhile, taking photos of Tony Soprano from The Sopranos, Chandler Bing from Friends, and Sheldon Cooper from The Big Bang Theory, NBCUniversal service Peacock has largely framed its ads as an argument for subscribing to Peacock so you can see The Office because this series is so popular

But when does this impulse to demonstrate all the characteristics of a company change from nostalgically fueled mash-up to gross capitalist pounding on the chest? The answer is probably “It’s been a rough capitalist throbbing in the chest all along,” but even if we want to loosen up these businesses a bit, there’s something perverse about creating new stories that exist in the first place to get around to brag about how many older stories you own

And sometimes these companies don’t even have the old stories! The Wizard of Oz, for example, is in the public domain, anyone who wants to write stories with Dorothy, Scarecrow, and everyone else is free to do so.But WarnerMedia owns the most famous film version of The Wizard of Oz and, as such, is doing its damnedest to pretend as if his version of Oz is the only one that can exist

“Wow, it’s all about nostalgia now, right?” isn’t exactly a new observation in 2021 when everything is safely built around nostalgia Space Jam itself was an obvious game to get the Looney Tunes gang relevant to a new generation, all the better at selling merchandise So it’s not like a classic gets tainted. And even if the 1996 film wasn’t the very first attempt by a studio to make money out of beloved characters by forcing them into new contexts – what’s Mickey Mouse but a sponge out of which Disney makes money every now and then? – It was certainly not a great harbinger of things to come, as my colleague Alissa Wilkinson wrote in 2020:

This space jam is a bleak commercial (and I don’t mean that really derogatory) based on existing entertainment offerings – the Looney Tunes, the NBA, Michael Jordan himself – and it feels almost visionary too, and the film is well aware of its own Characters joke endorsements all the time; At one point, Daffy Duck literally kisses a Warner Bros. Logo on his own bum

I’m under no illusions that there is a good way to stop the gradual transformation of every single studio’s back catalog into the video game equivalent of Super Smash Bros, where all of your Nintendo favorites from different franchises battle each other but the person who just wants to show off all of their toys has something hideous about it, doesn’t it?

WarnerMedia isn’t the only company offering this type of wholesale proselytization.What adds a scene like this from the 2018 Disney movie Ralph Breaks the Internet to the story, themes, or character arcs of the film? It’s just a couple of cameos that appear to act as advertisements for Disney itself.Some of its gags are amusing enough, but the entire scene ends up feeling more than a little creepy in its sheer craziness

I’m not shivering with anticipation for a new Space Jam movie, but with its filmmakers (which includes the very talented director Malcolm D Lee, who has done some great-watched little comedies like The Best Man and Girls Trip; Black Panther and Creed producer Ryan Coogler; and co-writer Terence Nance, whose TV series Random Acts of Flyness was a delight, deserve their film not just a gimmick or a museum. watch the Space Jam 2 trailer and feel like strolling through a long gallery room with Bugs Bunny teaching. We own it and you don’t ”

Then he chewed on a carrot and said, “What’s the matter, Doc?” because he too is a company property and his owners have reduced his character to a catchphrase What a time to be alive

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Space Jam, Warner Bros. Pictures, LeBron James

News – PH – Why the new Space Jam trailer is so gross
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