PureGym apologises after branch posted ’12YearsofSlave’ workout for Black History Month


Gymgoers have been implored to try out a “12YearsOfSlave” workout at a PureGym branch in celebration of Black History Month.

In a Facebook post by PureGym’s Luton and Dunstable branch on Monday, the gym asked users to take part in a workout inspired by the 2013 biographical period drama 12 Years a Slave, writing “slavery was hard and so is this” in reference to the workout.

The film follows the real life story of Solomon Northup, a free man who was kidnapped in Washington DC by two criminals and sold into slavery in 1841.

The post detailing the workout reads: “Entitled ’12YearsOfSlave’ (after the epic movie) this is our workout of the month designed by @mattsimpt to celebrate black history month. Slavery was hard and so is this.”

The post continues to list several exercises in the routine, including a 100m sprint, push ups and box jumps among the exercises. The post is still live at the time of writing.

Several commenters responded to the post requesting that it be taken down. “Oh wow this is embarrassing – please delete this, take some diversity training for all your staff and replace with a long and detailed apology!!!” one user wrote. 

Another added: “This is absolutely vile. Take this down! Whoever was involved in this needs to be sacked.”

A post three hours earlier appears to commemorate the month-long event dedicated to celebrating the contributions of black people to the UK and beyond.

“The profile of racial indifference has never been higher for some of us,” the post reads. “We can only hope for change but while we do, this month let us profile the life changers that have made so many things for us possible #beforetherewasanyhistory #blackhistory #blackhistorymonth #beforetherewasanyhistorytherewasblackhistory.”

Between 10 million and 15 million Africans were forcibly transported across the Atlantic during the centuries-long slave trade. The estimates of the number of people killed by the practice range from 6 million to 150 million – but the official UN estimate is 17 million.

The legacy of colonialism is still felt in the world today, with Black Lives Matter protesters toppling the statue of British slave trader Edward Colston in Bristol in June.

“PureGym apologises unreservedly for a post made today by our gym in Luton,” a spokesperson said.

“This post is wholly unacceptable, was not approved or endorsed by the company and was removed as soon as it was brought to our attention. Each of our 271 gyms has its own social media channels which are run locally.

“We take this matter extremely seriously and are urgently investigating how and why this post was made.”

Source: https://inews.co.uk/news/puregym-12-years-of-slave-black-history-month-apology-677900

PureGym, Exercise, Black History Month, 12 Years a Slave, PureGym Luton and Dunstable, African-American history

Actu monde – GB – PureGym apologises after branch posted ’12YearsofSlave’ workout for Black History Month

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