PureGym sorry for ‘unacceptable’ slavery post

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.css-14iz86j-BoldText{font-weight:bold;}Fitness centre operator PureGym has apologised « unreservedly » for an « unacceptable » Facebook post from one of its gyms about slavery.

The Luton and Dunstable gym said « slavery was hard and so is this » regarding a workout designed to « celebrate black history month ».

In a statement PureGym said the post was « wholly unacceptable » and « was not approved or endorsed by the company ».

The workout, entitled « 12 Years of Slave » after the Oscar-winning movie with a similar title, included 12 different moves such as burpees, push ups and box jumps.

Official statement from PureGym regarding an inappropriate post on the Luton & Dunstable gym social media channels. pic.twitter.com/c91xwHIogk

Many users responded angrily to the gym’s Facebook post with one saying PureGym had an « offensively tone-deaf marketing team » while another said it was « wrong, insensitive and horrendous on all levels ».

PureGym said: « Each of our 271 gyms has its own social media channels which are run locally.

« We take this matter extremely seriously and are urgently investigating how and why this post was made. »

The 2013 film 12 Years A Slave, starring Chiwetel Ejiofor, was based on the memoirs of Solomon Northup – a black musician sold into slavery in the US in 1841.

The Labour MP for Luton North, Sarah Owen, .css-yidnqd-InlineLink:link{color:#3F3F42;}.css-yidnqd-InlineLink:visited{color:#696969;}.css-yidnqd-InlineLink:link,.css-yidnqd-InlineLink:visited{font-weight:bolder;border-bottom:1px solid #BABABA;-webkit-text-decoration:none;text-decoration:none;}.css-yidnqd-InlineLink:link:hover,.css-yidnqd-InlineLink:visited:hover,.css-yidnqd-InlineLink:link:focus,.css-yidnqd-InlineLink:visited:focus{border-bottom-color:currentcolor;border-bottom-width:2px;color:#B80000;}@supports (text-underline-offset:0.25em){.css-yidnqd-InlineLink:link,.css-yidnqd-InlineLink:visited{border-bottom:none;-webkit-text-decoration:underline #BABABA;text-decoration:underline #BABABA;-webkit-text-decoration-thickness:1px;text-decoration-thickness:1px;-webkit-text-decoration-skip-ink:none;text-decoration-skip-ink:none;text-underline-offset:0.25em;}.css-yidnqd-InlineLink:link:hover,.css-yidnqd-InlineLink:visited:hover,.css-yidnqd-InlineLink:link:focus,.css-yidnqd-InlineLink:visited:focus{-webkit-text-decoration-color:currentcolor;text-decoration-color:currentcolor;-webkit-text-decoration-thickness:2px;text-decoration-thickness:2px;color:#B80000;}}said on Twitter the « offensive advert shows exactly why we need Black History Month and why the Black Lives Matter movement is so important ».

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Source: https://www.bbc.co.uk/news/uk-england-beds-bucks-herts-54419760

PureGym, African-American history, Black History Month, Exercise, PureGym Luton and Dunstable, 12 Years a Slave

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